Product Market Analysis Essay

In 1873, Adolph Coors and Jacob Schueler, some(prenominal) German immigrants established Golden, Colorado brewery. In 1880, Coors bought out his partner and became the sole proprietor of Coors Brewing fellowship. Today Molson Coors Brewing caller-up is the third largest brewing company in the United States (Molson Coors, 2013). In 1990, Coors Brewing introduced Coors jumpy fold Spring pissing. The intersection was inadequate lived and was taken off the trade in 1992 after only two years. in that location atomic number 18 a few problems with the merchandising and advertising of this convergence. To remarket this product I would fix with the use of various types of media communication. television, wireless, magazine, and other tender media outlets would be take advantage of. Television and radiocommunication commercials go forth be mail during sporting event on the study sports net full treatment. The focus on the sports and outdoor federation testament be the ma in target. The Coors Company did non target these markets with their product.Magazines advertisements volition be added to outdoor and sporting magazines. The product will be advertised on friendly Medias such as Facebook and Twitter. Facebook also gives the excerpt of paying for much advertisement. This can three-bagger the products reach more than 1000 antithetical views a day. The advertisement for this product was hold in to television and magazines. The problem with the television is that Coors was assay to target their beer drinking customer. The times the commercials were airy were during the same times that beer commercials. The customer storey that they were reaching limited the exposure. That emaciater base is not interested in the Rocky bus Spring Water unless is has the rest of the ingredients in it. The big issue that this product has is in the name. Coors Rocky kitty Spring Water makes you think of the alcoholic beverages that they are cognize for.This a lone discouraged those who do not drink or those too one-year-old to drink. In 1987, the average person would consume 4.5 gallons of bottled pissing per year. That grew in 1997 to 12.7 gallons per person. There an no reason why with that much adjoin in the consumption of bottled water this product didnot take off (Natural choice Defense Council, 2013). This product has a aboveboard fix. First, it is important that we change the name of the product. At the least drop the Coors of the name, Rocky Mountain Spring Water. This will still transmit in the loyal customers to the Coors product. Any straight fan on Coors will repute that Coors is made by Rocky Mountain Spring Water. This will also part the product from the alcoholic beverages. The original product was bottled in glass bottles. This could also immobilize the sales of the product. The glass bottles are rotund and harder to store.Change the glass bottles into plastic bottles. This will cut down on the outlay of the p roduct and make it easier to carrier. The next footfall would be to us media to get the product out to the frequent. We need to bring more advertisements to television and radio during sporting events. publicise online can be done in many different ways. There are ways to reach online customer by e-mail or online advertisements. Facebook, Netflix, and a podcasts convolution advertisements during interaction with their services. Online magazines and newspapers also offer advertisements era on the websites. Facebook has more than one one thousand million people who us its services monthly. plurality spend an average of six hours and 35 minutes a month. Because of the way Facebook works it has a 94% targeting accuracy.This is highly telling when trying to reach the target market (Facebook, 2013). Internet radio is a expectant way to reach people. Internet radio accounts for 23% of the average weekly sense of hearing time among consumer between the ages of 13 and 35. 49% of US consumers listen to Internet radio 30 minutes prior to tone ending into a store and the average online attendee will listen almost 12 hours a week (Factbrowser, 2013). All these things I have listed will help to plus the public awareness for the product. The more the public is aware of the product, the more attention it will receive. In 2012 9.67 billion gallons of bottled water was consumed in the U.S. That was up from the 9.1 billion gallons that was consumed in 2011. scorn the efforts of some activist people are still turning to bottled water, and it is showing in the marketplace.ReferencesFacebook. (2013, Summer). The Power of Facebook Advertising. Retrieved from https//www.facebook.com/business/power-of-advertising Factbrowser. (2013,Fall). Research baring engine. Retrieved from http//www.factbrowser.com/tags/radio/?page=2 Molson Coors. (2013, November). MolsonCoors. Retrieved from http//www.molsoncoors.com/en/Index.aspx Natural Resource Defense Council. (2013, July 15). Bottled Water. Retrieved from http//www.nrdc.org/water/drinking/bw/chap2.asp